‘RM alignments
In the next several months we’ll start seeing VRM getting respect as a counterpart to CRM — in some cases with a social angle as SRM and sCRM get into the mix. For more on that, here’s Bob Pike on...
View ArticleBeyond Bullwhips
In the Pardalis Data Ownership Blog @Steve Holcombe has an interesting and important pair of posts titled The Bullwhip Effect Part I and Part II. An excerpt: … isn’t this already happening on Facebook?...
View ArticleWorking for you
As more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of...
View ArticleVRM and CCOs
In The Rise Of The Chief Customer Officer, Paul Hagen of Forrester begins, Over the past five years Forrester Research has observed an increase in the number of companies with a single executive...
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How about using the ‘No Track’ button we already have?
For as long as we’ve had economies, demand and supply have been attracted to each other like a pair of magnets. Ideally, they should match up evenly and produce good outcomes. But sometimes one side...
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Your actual wallet vs./+ Google’s and Apple’s
Now comes news that Apple has been granted a patent for the iWallet. Here’s one image among many at that last link: Note the use of the term “rules.” Keep that word in mind. It is a Good Word. Now look...
View ArticleVRM at IIW
VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW...
View ArticleCan we each be our own Amazon?
The most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the...
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When consumers become media for themselves
I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used...
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